The LAST Word

 I noticed that I have not been posting a regular blog. This has made me think about being persistent in marketing . Whether you are marketing books , a writing business or another business, if you are not persistent in how you market , you are probably going to not be successful. You want to use all your resources available to you , including blogs. I have been remiss in keeping up my blogs, which has been hurting my business. Sometimes, it is hard for writers to promote their own business when they are helping other companies and authors . This year, I plan to write my blogs more often even when I go on vacation . Here are reasons why you want to be persistent in your marketing. 1. Google Rankings -- When you are persistent in your marketing, you will consistently be on top of Google in search results. Regular and fresh content on your Web site is one of the criteria used to establish who comes up when people search. Without regular and fresh content on your Web site, you mig...

 I did a video last night about fall colors and change . It is important that in business you change your thinking and do something new. When you change your plans, it puts new life and new energy into your business. Fall is perfect time to think about changing how you market your writing business for the next year. It is the last quarter. You know what was successful and what might need tweaking. So, I was thinking about my blog topic . To emphasize that change is never scary, I decided to write something new this time. By my calculations, my church needs about $200,000. I might be underestimating the amount, but that is a good number for now. The church needs a new air conditioning system, a new roof, a new sound system, a new sprinkler system and a new refrigerator. These are not things the church can pay with its weekly gifts . So I asked myself, "How can I help raise money for my church?" The answer was sell my books. Between now and Christmas, I am setting a goal to ...

  The 2022 Olympics opened in China earlier this month. While the number of people watching are lower, the spirit of the Olympics remains the same. It also is a symbol of what business owners should do when they run a company or write for a living . Persistence Olympic stars do not pick up a sport and within days are the best in the world. They usually start when they are young, five or six, and continue practicing their sport until they can win the trials that get them into the Olympics. Then, they have to compete against others in their sports to win the gold and be the best in their sport. They show great persistence to become the best. Often, they fall or lose competitions. They keep at the sport. They keep at their passion until they start winning. They are persistent. To be a best-selling author or the best in your business, you have to be persistent. You have to not let setbacks stop you from being the best. You have to keep marketing your business and your boo...

   Every business owner and employee knows that to avoid burn-out and stress , you need to take a break. You could take a short trip within your state, a staycation or you could spend the money to take a longer trip. My husband and I are celebrating a big event -- our 30th wedding anniversary, so we decided that this was going to be the year we traveled to Alaska, see our natural resources and the midnight sun. We were gone for a week in June. Many people were telling us that we wouldn't want to travel that distance or that it might be cold. We went anyway. It was not cold (80 degrees most days in Fairbanks), and the plane ride was long but nothing unbearable. We wanted to do this, so we did. The point is if you work nonstop, you will quickly become stressed. You will be uninspired, and you will not want to do your job any more. Everyone needs time away from their writing and marketing. Although staycations can be helpful for some, I find that they are tempting to go back to...

  Recently, politicians have attacked our freedoms and rights in the name of public health. The most recent was the removal of the intellectual property on the vaccines against the coronavirus disease. The idea is that it is available to all, but already, the vaccine is given freely to Americans, but pharmaceutical companies should be allowed to protect their formula so they could license it to other countries or companies. It was removed to protect health, but it sets a dangerous precedent and authors should be outraged. If pharmaceutical companies could lose their intellectual property, authors could too, namely their copyrights on books or cookbooks .  The Constitution guarantees Americans the right to pursue property. Intellectual property is still property. Patents, trademarks, copyrights, software coding, music, art, formulas and much more are protected and should be allowed to be retained. In Sept. 11, 2001, we started losing rights in the name of security. Now, we ar...

  This week, I the value in using all my resources. I recently joined P.O.W.E.R., an organization for women of excellence. As a member, I have the ability to target these women business owners with e-mails and to connect with them on a one-to-one basis. This feature has proven a good benefit of my membership. I can read profiles and find women that I believe I could help or women who could help my clients. I can get to know them. In addition, I am making important connections. Here are some tips for you to use your resources. Tap Associations – Go to the memberships and build relationships. These people could lead you to profitable marketing opportunities . Even if they can't be your target client, they might know people who can be your target market. Building relationships with people in groups you already join will help you continue to build your sphere of influence and eventually increase your profitability and name recognition. Go for Broke – Business consultants...

   As a journalist and author , I am concerned about the precedent set by taking Dr. Seuss from schools and libraries. Banning books is the first step toward having a government telling us what we are allowed to read, what we are allowed to think and what we are allowed to say. His books might offend some people, but they have a right be available. He is allowed to have his say. And, the replacements might offend more people. When does it stop? Huckleberry Finn will be next or To Kill a Mockingbird will be found offensive, but at the times they were written, that was what common. You can't impose 2021 political correctness on 1960s or older books. Goes Against Constitution We have a Constitution and first amendment that guarantees free speech, which includes printed books, electronic books, information on the Internet and newspapers. While the publisher is within its rights to remove books from print and not sell certain books, the libraries are not allowed the same...