The LAST Word

 I noticed that I have not been posting a regular blog. This has made me think about being persistent in marketing . Whether you are marketing books , a writing business or another business, if you are not persistent in how you market , you are probably going to not be successful. You want to use all your resources available to you , including blogs. I have been remiss in keeping up my blogs, which has been hurting my business. Sometimes, it is hard for writers to promote their own business when they are helping other companies and authors . This year, I plan to write my blogs more often even when I go on vacation . Here are reasons why you want to be persistent in your marketing. 1. Google Rankings -- When you are persistent in your marketing, you will consistently be on top of Google in search results. Regular and fresh content on your Web site is one of the criteria used to establish who comes up when people search. Without regular and fresh content on your Web site, you might d

   Every business owner and employee knows that to avoid burn-out and stress , you need to take a break. You could take a short trip within your state, a staycation or you could spend the money to take a longer trip. My husband and I are celebrating a big event -- our 30th wedding anniversary, so we decided that this was going to be the year we traveled to Alaska, see our natural resources and the midnight sun. We were gone for a week in June. Many people were telling us that we wouldn't want to travel that distance or that it might be cold. We went anyway. It was not cold (80 degrees most days in Fairbanks), and the plane ride was long but nothing unbearable. We wanted to do this, so we did. The point is if you work nonstop, you will quickly become stressed. You will be uninspired, and you will not want to do your job any more. Everyone needs time away from their writing and marketing. Although staycations can be helpful for some, I find that they are tempting to go back to my w