When writing blogs , you can stick to business-related text that will give you the right keywords and focus on the right audience. You also can write themes because people are searching for those things. Writing these theme-related blogs will not alter your rankings in search engine optimization , but they could bring you new customers. Some people searching these themes might be your target audience, but you won't know if you stick to business-related blogs. For example, if you want to write blogs about autumn themes, you can do that. I would recommend, though, that you connect the fall theme to your business in some way. Otherwise, it might not help you rank or be considered fresh relevant content by Google. Here are some tips for writing content in the fall. Relate to Fall Holidays. If you want people to search for your company, you can try writing blogs that connect a fall holiday to your business. For example, a home improvement company could write a blog about pr