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Why Book Authors Need Video Marketing

  Authors are sometimes afraid of video. They don't like being in front of the camera. They don't know what to say. They don't understand why it matters. They don't understand technology or simple actions relating to video. Despite these obstacles, authors should use video marketing for their books. Businesses also should use video marketing. Here are some reasons why. Building a Brand – You have to distinguish your book from so many others on the market. A good way to create a brand for your book is through video. You can hire video marketers or you could do it yourself with YouTube. When you create a YouTube channel and making it look like your books, you start to build your brand. While video is important, you also need to send press releases , use social media and do digital marketing to create a brand. Ranking Higher – YouTube videos rank higher than print content on Google. If you create a channel and post them to your Amazon author page and you

Don't Be Afraid to Let Something Die to Bring Your Book to Life

  Many people like the colors of autumn. They enjoy the vivid reds, yellows and oranges. Some people also like the purple and black associated with Halloween. I am not one of those people. I don't like fall for two reasons. It means that we are at the end of the year, and the vivid colors means things are dying. I prefer the colors of spring: yellows, light purple, white, pink, light green, etc. They are the colors of new life. However, I do know that things have to die to produce new life. And, you should use this metaphor in your writing. Let it die to bring the work to life again. What do I mean? Continue reading. Characters – Sometimes, characters have to die even if you like them. To move the story and make it flow, you might have to kill a character. In my first novel, The 1776 Scroll of Secrets , no one was killed even the villain. However, in The 1776 Bed and Breakfast , the villains were killed, but I also killed Buck's (the main character) mother. She had

Writing Takes Commitment

  I often from people that they want to write a book, but most of them never will publish anything. They aren't committed to creating a book. They think that some day, they might get something together. To author a book, you have to be committed to the project with your heart and soul. You have to be willing to follow through on the steps: idea, outline, research, compiling, book cover design, editing and marketing. Often, people are overwhelmed and think writing a book is daunting. It doesn't have to be that hard. Break up the project in to smaller pieces to make it less overwhelming. This is exactly what teachers tell their students who feel overwhelmed. The same is true with writing. Idea – Whether you want to write about ministry or persecution , think about your idea. Brainstorm how you can fertilize the idea. Write down the key points you want to make and determine whether your idea has merit. Pray about it.  Write about it in a journal . Eventually, you will se

Use Gratitude Journal to Help Your Mood

Because of the pandemic , the media's panic-inducing headlines and the lack of in-person social connections, the number of mental health cases has already increased and is expected to jump even more. Students are feeling the pressures. They are not able to learn they way they like. For example, my daughter does better in a classroom setting than with online classes. My son is just the opposite. He thrives in online classes. Writers, who usually work from home, worked alone before the pandemic, but now, so many of them are afraid to leave their personal space. This can lead to panic attacks, stress, anxiety and depression. They will begin to doubt their abilities in writing and editing their books. Here are some ways to address mental health issues. Write as Therapy – I have discussed this previously. If you have emotions, you would want to get it on paper or on the computer. I always use writing a therapy when I am sad or lonely or joyous. I write poems, storie

Leave Your Comfort Zone, Find Another Approach to Writing

This pandemic has changed how we do things. We can't shop or get our hair cut the same way we used to do. We have to be constantly on guard. It makes all of us uneasy. We don't feel like we are in control. However, the situation reminds us that success comes when we break from our comfort zone. Motivational speakers will tell you to do just that. Breaking from our comfort zone also is important to writing. If you are too comfortable or you have too much of a routine, your writing will get stale or you might not reach for that opportunity that could open doors for you. Here are ways to improve your writing and marketing . Go Online – The pandemic has moved almost everything online. Meetings, work and shopping are now happening from the comforts of our home. If you are afraid to market your book via online channels, you are missing a major opportunity to reach more people who might want to buy your book. Digital marketing has increased over the last f

Daylight Savings Time Hinders Writing

In northern states, changing the clocks ahead allows for more light in the evenings, which makes people more productive in spring and summer. People in the north like to go out in the sunshine after spending winters locked indoors. Southern states don't have much of a winter. Although it might be cold, it doesn't snow and is not dark on a daily basis. They have sunshine all the time. I have lived in Pennsylvania, New Jersey, Maryland, Arizona and Florida. In Maryland, New Jersey and Pennsylvania, I felt the benefits of Daylight Savings Time although it still hindered my inspiration and writing. More on that later. Arizona doesn't change the clocks. It was great not having to worry about changing clocks, but I noticed no difference in the light without Daylight Savings Time. I don't agree that Florida should change clocks. The state has so much sunshine that it could be similar to Arizona and feel the same whether clocks are changed or not. Becomes False Benefi

Artificial Intelligence Could Be Future for Writers

My daughter was working on her computer. She came across artificial intelligence that is writing books for people. She told me about it and said to research it. AI is entering the world of books. Savvy writers should take advantage of it because it could be the future. Also, it could make writing books that much easier. Here is what I learned. Text Sounds Human In the past, machines would collate tweets and articles and compile into a semblance of a book. However, today, new machine-learning models trained on billions of words have given AI the ability to produce text that sounds human. They use human speech patterns and basic structures of grammar. They can generate sentences and paragraphs that are readable. They still don't create intentional meaning in the paragraphs. OpenAI GPT2 was released. It allows users to create specific styles, such as New Yorker or Georgic poetry. More to Come While, at the moment, it can't write a novel, the technol

Change How You Think to Reach Your Writing Goals

We are entering the last month of the year. That means that we are about to change to a new year and new life. People make resolutions, but they don't always embrace change in their lives. Now is the time to think about change and how to embrace it. Change is good for your psyche, business and writing. While everyone talks about the devastation caused by natural disasters, few talk about the good that comes from hurricanes, wildfires, blizzards, etc. The changes in the environment is often good. Mother Nature has a way of fixing problems in the environment herself. For example, wildfires burn out the brush and thin the trees, so all the growing trees are more sustainable. Avalanches reshape mountains and bring much needed snowfall to valleys. Hurricanes wash out the dead algae, seaweed, fish, etc. They change the landscape and rivers. They get rid of dead branches on trees, so the trees remain healthy. Even though these natural disasters are devastating, they serve a purp

Book Publishing Doesn't Have to Be Scary

Whether you write horror, fantasy, self-help or cookbooks, the process doesn't have to scare you. If you trust your abilities and your instincts, you could create the perfect book without being frightened. Here are reasons why you should not be scared this Halloween when writing. What to Say If you feel like you need to write a book, you also will know what to say. For example, you want to inform readers of a new technique and believe you need to write a short book about the technique. After you have done your research, your mind will help you organize your thoughts into the book. If you are writing fiction, you will hear the characters' voices in your head as you sit down to write. Your writing coach will guide you on what is important to say and what you should eliminate.  What Art to Use All books, fiction and nonfiction, print and electronic, must have a professionally designed cover. In your mind, you know what art would send

Celebrate Your Success of Publishing a Book

Not too long ago, getting a book published was an accomplishment that many people didn't do. It was to be congratulated and celebrated. Today, because of the explosion of self-published books, getting a book published is not celebrated as an accomplishment. However, I say that people still should congratulate new authors and celebrate their success. Even a self-published book is an accomplishment. It takes hard work to complete a book or novel. You should count it as a blessing happening right now in your life. Ways to Celebrate Your Book Throw a Party – Although it still is done sometimes, especially for best-selling authors, book launch parties are not as popular as they once were. In the past, traditional publishers would throw a party the day a book was released to the public. This did two things. First, it allowed friends and family to get a copy of the book without going to a store. Second, it began a marketing buzz. Even if you self-publish or use pr

Seven Ways to Avoid Writer's Block

You can find a lot of books about empowerment. Writer's block often is connected with low self-esteem. You might not feel qualified to write a book. You might feel that you have nothing to say. Therefore, you stare at the white page on the screen or in your hand. These feelings are normal. Remember, you are the expert in what you do. Write a first draft even if it is horrible, it is an accomplishment. It can be edited . Take this advice to feel empowered and avoid writer's block. Whether your goal is to inspire others or publish your fiction novel , you will need to be uplifted somewhere along the line. That's when you want to find those authors you prefer to help you remember that you are great at what you do. One person not liking your work is one compared with the hundreds who do . I will not let the setback get to me. You shouldn't either. Remember to keep plugging away at your writing. Otherwise, you will not want to finish it. Avoid Writers'

Be Courageous, Use Writing As Therapy

I have filled this blog with tips on how to write your book, but for this blog, I am going to discuss the why you want to write a book, specifically, that you want to be courageous. Writing a book is often therapeutic for people. I have heard many times that people have used writing as a way to heal from something traumatic or emotional. In my case, my first novel, The 1776 Scroll , was completed because I needed therapy. Throughout my life, I have always used writing as a therapeutic way to deal with complex emotions. When I had a broken heart, I wrote. When my friends' mothers died of cancer, I wrote. When I dealt with death of people close to me, I wrote. When I was happy, I wrote. And, when I was lonely in Arizona, I wrote my first novel. Let me explain. At the time, my husband and I were living in Maryland, which was one and ½ hours from my parents and sister, and two hours from my other sister or brother. We also were 30 minutes from my father-in-law and broth