I noticed that I have not been posting a regular blog. This has made me think about being persistent in marketing . Whether you are marketing books , a writing business or another business, if you are not persistent in how you market , you are probably going to not be successful. You want to use all your resources available to you , including blogs. I have been remiss in keeping up my blogs, which has been hurting my business. Sometimes, it is hard for writers to promote their own business when they are helping other companies and authors . This year, I plan to write my blogs more often even when I go on vacation . Here are reasons why you want to be persistent in your marketing. 1. Google Rankings -- When you are persistent in your marketing, you will consistently be on top of Google in search results. Regular and fresh content on your Web site is one of the criteria used to establish who comes up when people search. Without regular and fresh content on your Web site, you might d