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Why Book Authors Need Video Marketing

  Authors are sometimes afraid of video. They don't like being in front of the camera. They don't know what to say. They don't understand why it matters. They don't understand technology or simple actions relating to video. Despite these obstacles, authors should use video marketing for their books. Businesses also should use video marketing. Here are some reasons why. Building a Brand – You have to distinguish your book from so many others on the market. A good way to create a brand for your book is through video. You can hire video marketers or you could do it yourself with YouTube. When you create a YouTube channel and making it look like your books, you start to build your brand. While video is important, you also need to send press releases , use social media and do digital marketing to create a brand. Ranking Higher – YouTube videos rank higher than print content on Google. If you create a channel and post them to your Amazon author page and you

Don't Be Afraid to Let Something Die to Bring Your Book to Life

  Many people like the colors of autumn. They enjoy the vivid reds, yellows and oranges. Some people also like the purple and black associated with Halloween. I am not one of those people. I don't like fall for two reasons. It means that we are at the end of the year, and the vivid colors means things are dying. I prefer the colors of spring: yellows, light purple, white, pink, light green, etc. They are the colors of new life. However, I do know that things have to die to produce new life. And, you should use this metaphor in your writing. Let it die to bring the work to life again. What do I mean? Continue reading. Characters – Sometimes, characters have to die even if you like them. To move the story and make it flow, you might have to kill a character. In my first novel, The 1776 Scroll of Secrets , no one was killed even the villain. However, in The 1776 Bed and Breakfast , the villains were killed, but I also killed Buck's (the main character) mother. She had

Five Ways to Market Your Books Without Events

  When you look throughout history, you will see key events have changed how we do things forever. The Great Depression changed the banking system. The landing on the moon changed the impossible to the possible. It also created a number of products that we still use today. The attacks on the World Trade Center and the Pentagon changed how we go through airport security around the world. The explosion of the Challenger Shuttle reminded us that we are vulnerable and must double-check and triple-check our processes before doing. This pandemic is changing how we associate with others and how we market our books . Here are some tips . 1. Video – Now, more than ever before, you need to use video to market your books. You can create a YouTube show or a book trailer. For my cookbook client, The Dressing Table , we created a cooking show where she cooks a recipe in her book at home and posts on YouTube. It is starting to get noticed. If you have a way to link video with your book, you should

Writing Takes Commitment

  I often from people that they want to write a book, but most of them never will publish anything. They aren't committed to creating a book. They think that some day, they might get something together. To author a book, you have to be committed to the project with your heart and soul. You have to be willing to follow through on the steps: idea, outline, research, compiling, book cover design, editing and marketing. Often, people are overwhelmed and think writing a book is daunting. It doesn't have to be that hard. Break up the project in to smaller pieces to make it less overwhelming. This is exactly what teachers tell their students who feel overwhelmed. The same is true with writing. Idea – Whether you want to write about ministry or persecution , think about your idea. Brainstorm how you can fertilize the idea. Write down the key points you want to make and determine whether your idea has merit. Pray about it.  Write about it in a journal . Eventually, you will se

Leave Your Comfort Zone, Find Another Approach to Writing

This pandemic has changed how we do things. We can't shop or get our hair cut the same way we used to do. We have to be constantly on guard. It makes all of us uneasy. We don't feel like we are in control. However, the situation reminds us that success comes when we break from our comfort zone. Motivational speakers will tell you to do just that. Breaking from our comfort zone also is important to writing. If you are too comfortable or you have too much of a routine, your writing will get stale or you might not reach for that opportunity that could open doors for you. Here are ways to improve your writing and marketing . Go Online – The pandemic has moved almost everything online. Meetings, work and shopping are now happening from the comforts of our home. If you are afraid to market your book via online channels, you are missing a major opportunity to reach more people who might want to buy your book. Digital marketing has increased over the last f

Artificial Intelligence Could Be Future for Writers

My daughter was working on her computer. She came across artificial intelligence that is writing books for people. She told me about it and said to research it. AI is entering the world of books. Savvy writers should take advantage of it because it could be the future. Also, it could make writing books that much easier. Here is what I learned. Text Sounds Human In the past, machines would collate tweets and articles and compile into a semblance of a book. However, today, new machine-learning models trained on billions of words have given AI the ability to produce text that sounds human. They use human speech patterns and basic structures of grammar. They can generate sentences and paragraphs that are readable. They still don't create intentional meaning in the paragraphs. OpenAI GPT2 was released. It allows users to create specific styles, such as New Yorker or Georgic poetry. More to Come While, at the moment, it can't write a novel, the technol

How to Promote Book Events

Most people tend to look at the new year as a way to start fresh. They begin new diets, exercise more, plan vacations they’ve always wanted to take or invest in opportunities to be smarter with their finances. But what about your business? Have you ever thought of trying something new, but didn’t know exactly how to start? Have you ever wanted to motivate your employees, have closer relationships with your customers or learn to use social media to your advantage, but didn’t know where to begin? While I can't help with many of those issues, I could show you how to promote book events this year. Many business owners and authors believe all events should be promoted the same way, but as there are different types of events, there are different ways to promote them. Some examples of events are: online events, meetings, grand openings or book launches , seminars and workshops, conferences, book signings, book-selling opportunities and networking events. Now, how do you go

Change How You Think to Reach Your Writing Goals

We are entering the last month of the year. That means that we are about to change to a new year and new life. People make resolutions, but they don't always embrace change in their lives. Now is the time to think about change and how to embrace it. Change is good for your psyche, business and writing. While everyone talks about the devastation caused by natural disasters, few talk about the good that comes from hurricanes, wildfires, blizzards, etc. The changes in the environment is often good. Mother Nature has a way of fixing problems in the environment herself. For example, wildfires burn out the brush and thin the trees, so all the growing trees are more sustainable. Avalanches reshape mountains and bring much needed snowfall to valleys. Hurricanes wash out the dead algae, seaweed, fish, etc. They change the landscape and rivers. They get rid of dead branches on trees, so the trees remain healthy. Even though these natural disasters are devastating, they serve a purp

Book Publishing Doesn't Have to Be Scary

Whether you write horror, fantasy, self-help or cookbooks, the process doesn't have to scare you. If you trust your abilities and your instincts, you could create the perfect book without being frightened. Here are reasons why you should not be scared this Halloween when writing. What to Say If you feel like you need to write a book, you also will know what to say. For example, you want to inform readers of a new technique and believe you need to write a short book about the technique. After you have done your research, your mind will help you organize your thoughts into the book. If you are writing fiction, you will hear the characters' voices in your head as you sit down to write. Your writing coach will guide you on what is important to say and what you should eliminate.  What Art to Use All books, fiction and nonfiction, print and electronic, must have a professionally designed cover. In your mind, you know what art would send

Be Courageous, Use Writing As Therapy

I have filled this blog with tips on how to write your book, but for this blog, I am going to discuss the why you want to write a book, specifically, that you want to be courageous. Writing a book is often therapeutic for people. I have heard many times that people have used writing as a way to heal from something traumatic or emotional. In my case, my first novel, The 1776 Scroll , was completed because I needed therapy. Throughout my life, I have always used writing as a therapeutic way to deal with complex emotions. When I had a broken heart, I wrote. When my friends' mothers died of cancer, I wrote. When I dealt with death of people close to me, I wrote. When I was happy, I wrote. And, when I was lonely in Arizona, I wrote my first novel. Let me explain. At the time, my husband and I were living in Maryland, which was one and ½ hours from my parents and sister, and two hours from my other sister or brother. We also were 30 minutes from my father-in-law and broth