The 2022 Olympics opened in China earlier this month. While the number of people watching are lower, the spirit of the Olympics remains the same. It also is a symbol of what business owners should do when they run a company or write for a living . Persistence Olympic stars do not pick up a sport and within days are the best in the world. They usually start when they are young, five or six, and continue practicing their sport until they can win the trials that get them into the Olympics. Then, they have to compete against others in their sports to win the gold and be the best in their sport. They show great persistence to become the best. Often, they fall or lose competitions. They keep at the sport. They keep at their passion until they start winning. They are persistent. To be a best-selling author or the best in your business, you have to be persistent. You have to not let setbacks stop you from being the best. You have to keep marketing your business and your books