This week, I the value in using all my resources. I recently joined P.O.W.E.R., an organization for women of excellence. As a member, I have the ability to target these women business owners with e-mails and to connect with them on a one-to-one basis. This feature has proven a good benefit of my membership. I can read profiles and find women that I believe I could help or women who could help my clients. I can get to know them. In addition, I am making important connections. Here are some tips for you to use your resources. Tap Associations – Go to the memberships and build relationships. These people could lead you to profitable marketing opportunities . Even if they can't be your target client, they might know people who can be your target market. Building relationships with people in groups you already join will help you continue to build your sphere of influence and eventually increase your profitability and name recognition. Go for Broke – Business consultants