The LAST Word

  In honor of Valentine's Day, here are some tips you will love to improve your marketing without too much cost. 1.  Blog Writing -- When you add a blog to your website, it adds fresh relevant content that keeps the search engines happy. A blog also gives your potential clients some valuable information that keeps them coming back to your site. It shows you are an expert. It often engages your potential clients. You also can use the blog on your social media accounts too. 2. Videos -- People watch videos. When you do videos, you can post on YouTube and have that show up on your website. Videos also rank higher than print and are ways to quickly tell your story or showcase your product or service. If you don't know how to make them look nice, there is software that can help you. Artificial intelligence also can help you with your videos. 3. E-mail Marketing  -- Just like I am doing, send information sheets to your mailing list. Make sure you build an e-mail...

    When writing blogs , you can stick to business-related text that will give you the right keywords and focus on the right audience. You also can write themes because people are searching for those things. Writing these theme-related blogs will not alter your rankings in search engine optimization , but they could bring you new customers. Some people searching these themes might be your target audience, but you won't know if you stick to business-related blogs.  For example, if you want to write blogs about autumn themes, you can do that. I would recommend, though, that you connect the fall theme to your business in some way. Otherwise, it might not help you rank or be considered fresh relevant content by Google.   Here are some tips for writing content in the fall.   Relate to Fall Holidays. If you want people to search for your company, you can try writing blogs that connect a fall holiday to your business. For example, a home improvement company could w...