The LAST Word

  In honor of Valentine's Day, here are some tips you will love to improve your marketing without too much cost. 1.  Blog Writing -- When you add a blog to your website, it adds fresh relevant content that keeps the search engines happy. A blog also gives your potential clients some valuable information that keeps them coming back to your site. It shows you are an expert. It often engages your potential clients. You also can use the blog on your social media accounts too. 2. Videos -- People watch videos. When you do videos, you can post on YouTube and have that show up on your website. Videos also rank higher than print and are ways to quickly tell your story or showcase your product or service. If you don't know how to make them look nice, there is software that can help you. Artificial intelligence also can help you with your videos. 3. E-mail Marketing  -- Just like I am doing, send information sheets to your mailing list. Make sure you build an e-mail...

When you are looking for ideas for stories, blogs, poems or press releases, you should consider holidays, such as Valentine's Day or Presidents Day. You can find ways to use them in your writing or business marketing.  You might be surprised to know that I write romance novels but hate Valentine's Day. This might seem odd. I write about love, but I don't like the day dedicated to love. The reason I don't like Valentine's Day stems from being alone in high school and college. In high school, one of the fundraisers was to sell heart-shaped lollipops with messages on them. It was hard to watch many of my friends get messages and I didn't. In college, everyone on my floor was given something for Valentine's Day except me.  To me, Valentine's Day is set aside to make those without a significant other feel bad about himself or herself. Even after I met my future husband, I asked him not to give me anything on Valentine's Day. To this day, he will give me ...