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Showing posts with the label inspiration

Set Goals, Marketing Plan for Year

    January is a great time to reflect on the previous year and revise your marketing plans for the next year. You can decide where to focus your marketing and what you can do differently. It always is a good idea to try something different in the new year. This is true whether you are an author, small business owner or employee. Although employees are told what to do every day, they do have to market themselves to land the job in the first place and to keep their job. Here are my tips for your market plans this year. 1. Do Video Marketing -- Authors often don't like being in front of the camera, but they should do some videos about their books. Having someone interview you on their podcast or YouTube channel would be great. Creating your own YouTube channel also works. I started posting to my YouTube channel regularly last year and posted the first two this year. Search for The LAST Word on YouTube to find the tips I give on video. You also could search for LAST Research and Edi

Holiday Movies Can Inspire You

  Writers are always looking for inspiration. They will use art, nature, family life and quotes. They even get inspired from other writers. Marketers also are looking for inspiration for blog ideas or places to sell your products or services. My favorite way to get inspired is through watching television or movies. Because it is Christmas, I thought I would list my favorite holiday movies. Maybe they will inspire you too. Year Without a Santa Claus – This will inspire you to do whatever it takes to reach a goal. If you don't know the movie, Santa is sick and doesn't want to travel around the world to deliver the gifts. He thinks no one cares about him. Two elves, Jingle and Jangle, go to Southtown USA to find children who care about Santa. They have to get their reindeer from the pound, talk to the mayor and deal with the Miser brothers, but they are successful. The mayors declare a holiday for Santa and show him that children still care about him. They kept trying