The LAST Word

  Today is Sept. 11, the anniversary of the bombing of the World Trade Center and the Pentagon. You can remember it in your writing and marketing. When you look throughout history, you will see key events have changed how we do things forever. The Great Depression changed the banking system. The landing on the moon changed the impossible to the possible. It also created a number of products that we still use today. The attacks on the World Trade Center and the Pentagon changed how we go through airport security around the world. The explosion of the Challenger Shuttle reminded us that we are vulnerable and must double-check and triple-check our processes before doing. This pandemic altered how we associate with others and how we market our books . Here are some tips . 1. Video – Now, more than ever before, you need to use video to market your books. You can create a YouTube show or a book trailer. For my cookbook client, The Dressing Table , we created a cooking show where she c...

This pandemic has changed how we do things. We can't shop or get our hair cut the same way we used to do. We have to be constantly on guard. It makes all of us uneasy. We don't feel like we are in control. However, the situation reminds us that success comes when we break from our comfort zone. Motivational speakers will tell you to do just that. Breaking from our comfort zone also is important to writing. If you are too comfortable or you have too much of a routine, your writing will get stale or you might not reach for that opportunity that could open doors for you. Here are ways to improve your writing and marketing . Go Online – The pandemic has moved almost everything online. Meetings, work and shopping are now happening from the comforts of our home. If you are afraid to market your book via online channels, you are missing a major opportunity to reach more people who might want to buy your book. Digital marketing has increased over the last f...