The LAST Word

    People who know me, know that I love football. I went to Eagles games as a kid with my grandfather and father. I still support my Eagles. I supported them when they didn't win games, and now, they head to divisional playoff round. However, I think we can pull some ideas from football to improve your business marketing and your writing . 1. Get First Downs -- In football, the goal is to get into the End Zone for a touchdown, but before that, you need to march down field 10 yards at a time. This relates to business. You have keep moving, being consistent with your marketing and being patient to trust your marketing will work in the long-term. Nothing happens overnight. Many people think they can get a quick score. Sometimes, in football, that happens, but usually it doesn't. Same is true in business. You can't expect people to know you and buy from you immediately. This is also true in writing. Your main goal is to finish a book, but you need to remember to break down

      January is a great time to start fresh on the year. I like to clean out my files on the computer that I no longer need, and I also move the file folders I don't need going forward in the new year. That gives me a new beginning for my writing and my business. I also re-evaluate what I do for marketing for the year. You can decide where to focus your marketing and what you can do differently. It always is a good idea to try something different in the new year. This is true whether you are an author, small business owner or employee. Although employees are told what to do every day, they do have to market themselves to land the job in the first place and to keep their job. Here are my tips for your market plans this year. 1. Do Video Marketing -- Authors often don't like being in front of the camera, but they should do some videos about their books. Having someone interview you on their podcast or YouTube channel would be great. Creating your own YouTube channel a