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Showing posts from September, 2020

Five Ways to Market Your Books Without Events

  When you look throughout history, you will see key events have changed how we do things forever. The Great Depression changed the banking system. The landing on the moon changed the impossible to the possible. It also created a number of products that we still use today. The attacks on the World Trade Center and the Pentagon changed how we go through airport security around the world. The explosion of the Challenger Shuttle reminded us that we are vulnerable and must double-check and triple-check our processes before doing. This pandemic is changing how we associate with others and how we market our books . Here are some tips . 1. Video – Now, more than ever before, you need to use video to market your books. You can create a YouTube show or a book trailer. For my cookbook client, The Dressing Table , we created a cooking show where she cooks a recipe in her book at home and posts on YouTube. It is starting to get noticed. If you have a way to link video with your book, you should