The LAST Word

   Every business owner and employee knows that to avoid burn-out and stress , you need to take a break. You could take a short trip within your state, a staycation or you could spend the money to take a longer trip. My husband and I are celebrating a big event -- our 30th wedding anniversary, so we decided that this was going to be the year we traveled to Alaska, see our natural resources and the midnight sun. We were gone for a week in June. Many people were telling us that we wouldn't want to travel that distance or that it might be cold. We went anyway. It was not cold (80 degrees most days in Fairbanks), and the plane ride was long but nothing unbearable. We wanted to do this, so we did. The point is if you work nonstop, you will quickly become stressed. You will be uninspired, and you will not want to do your job any more. Everyone needs time away from their writing and marketing. Although staycations can be helpful for some, I find that they are tempting to go back to...

  Recently, politicians have attacked our freedoms and rights in the name of public health. The most recent was the removal of the intellectual property on the vaccines against the coronavirus disease. The idea is that it is available to all, but already, the vaccine is given freely to Americans, but pharmaceutical companies should be allowed to protect their formula so they could license it to other countries or companies. It was removed to protect health, but it sets a dangerous precedent and authors should be outraged. If pharmaceutical companies could lose their intellectual property, authors could too, namely their copyrights on books or cookbooks .  The Constitution guarantees Americans the right to pursue property. Intellectual property is still property. Patents, trademarks, copyrights, software coding, music, art, formulas and much more are protected and should be allowed to be retained. In Sept. 11, 2001, we started losing rights in the name of security. Now, we ar...

  This week, I the value in using all my resources. I recently joined P.O.W.E.R., an organization for women of excellence. As a member, I have the ability to target these women business owners with e-mails and to connect with them on a one-to-one basis. This feature has proven a good benefit of my membership. I can read profiles and find women that I believe I could help or women who could help my clients. I can get to know them. In addition, I am making important connections. Here are some tips for you to use your resources. Tap Associations – Go to the memberships and build relationships. These people could lead you to profitable marketing opportunities . Even if they can't be your target client, they might know people who can be your target market. Building relationships with people in groups you already join will help you continue to build your sphere of influence and eventually increase your profitability and name recognition. Go for Broke – Business consultants...

   As a journalist and author , I am concerned about the precedent set by taking Dr. Seuss from schools and libraries. Banning books is the first step toward having a government telling us what we are allowed to read, what we are allowed to think and what we are allowed to say. His books might offend some people, but they have a right be available. He is allowed to have his say. And, the replacements might offend more people. When does it stop? Huckleberry Finn will be next or To Kill a Mockingbird will be found offensive, but at the times they were written, that was what common. You can't impose 2021 political correctness on 1960s or older books. Goes Against Constitution We have a Constitution and first amendment that guarantees free speech, which includes printed books, electronic books, information on the Internet and newspapers. While the publisher is within its rights to remove books from print and not sell certain books, the libraries are not allowed the same...

  You might be surprised to know that I write romance novels but hate Valentine's Day. This might seem odd. I write about love, but I don't like the day dedicated to love. In novels, the romance and love you write is a permanent love, one that lasts forever, not just one day. However, you don't have to like Valentine's Day to write about it. Here are some tips to include Valentine's Day in your writing, regardless of the type of author you are. Have Something Happen – In The 1776 Musket , a bombing takes place on Valentine's Day. Although it seems like I did it because I don't like the day, that wasn't my motivation. I needed a date that involved a lot of people who go out on dates. My novel was set in winter, so Valentine's Day made sense. Now, I see that my unconscious mind might have been a influential piece in this case. For you, if you are a science-fiction author or a fantasy author, you could have a spaceship land on Earth on Val...

    January is a great time to reflect on the previous year and revise your marketing plans for the next year. You can decide where to focus your marketing and what you can do differently. It always is a good idea to try something different in the new year. This is true whether you are an author, small business owner or employee. Although employees are told what to do every day, they do have to market themselves to land the job in the first place and to keep their job. Here are my tips for your market plans this year. 1. Do Video Marketing -- Authors often don't like being in front of the camera, but they should do some videos about their books. Having someone interview you on their podcast or YouTube channel would be great. Creating your own YouTube channel also works. I started posting to my YouTube channel regularly last year and posted the first two this year. Search for The LAST Word on YouTube to find the tips I give on video. You also could search for LAST Research an...

  Writers are always looking for inspiration. They will use art, nature, family life and quotes. They even get inspired from other writers. Marketers also are looking for inspiration for blog ideas or places to sell your products or services. My favorite way to get inspired is through watching television or movies. Here are my favorites. Year Without a Santa Claus – This will inspire you to do whatever it takes to reach a goal. If you don't know the movie, Santa is sick and doesn't want to travel around the world to deliver the gifts. He thinks no one cares about him. Two elves, Jingle and Jangle, go to Southtown USA to find children who care about Santa. They have to get their reindeer from the pound, talk to the mayor and deal with the Miser brothers, but they are successful. The mayors declare a holiday for Santa and show him that children still care about him. They kept trying new ideas until they got what they needed. You can keep trying new things to be succ...