Skip to main content

Why Book Authors Need Video Marketing


 

Authors are sometimes afraid of video. They don't like being in front of the camera. They don't know what to say. They don't understand why it matters. They don't understand technology or simple actions relating to video. Despite these obstacles, authors should use video marketing for their books. Businesses also should use video marketing. Here are some reasons why.


  1. Building a Brand – You have to distinguish your book from so many others on the market. A good way to create a brand for your book is through video. You can hire video marketers or you could do it yourself with YouTube. When you create a YouTube channel and making it look like your books, you start to build your brand. While video is important, you also need to send press releases, use social media and do digital marketing to create a brand.

  2. Ranking Higher – YouTube videos rank higher than print content on Google. If you create a channel and post them to your Amazon author page and your Web site, your book will rank higher in search engines. This will allow your audience to find the book and buy it more easily. When you aren't a best-selling author, you need to rank as high as you can to attract readers.

  3. Connecting With Readers – People want to get to know the author behind the picture on the back of the book. When you go in front of the camera and talk about things in the book, you connect with your readers and those watching the video. You are authentic. You should emotions in the video that can't be seen through the cover. Readers like to know about you as a person. Have you noticed how shows about celebrities home lives do well? People like to see the real person. Small businesses can connect with consumers when they use video marketing.

  4. Attracting Right People – When you have a video channel, it is possible that you could attract the right people to get your book featured on the news, a cable show or somewhere else where you could sell a lot of books. All it would take is for a viewer to share your video with a producer or an executive. Next you know, you are being invited to appear on a national show.

  5. Buying on Impulse – Having a video channel is like having a weekly commercial. When people see commercials, they are more likely to buy on impulse. If your video has calls to action, you could be selling your book to viewers who buy it on impulse. This is great for getting views and improving your Amazon ranking.

  6. Building a Following – Subscribers to your video channel will become potential readers for your second and third book. It is a wise move to create a database of readers and connections. You might need them later for a second book or for advice. You also might be able to help those people in some way down the road. Small businesses also want to build a following and subscriber base.

  7. Getting Online – Today, everything is online. It is important to have video marketing because you have to show you are on the computer. You have to be found online and video is perfect for online marketing. It also gives you a presence even if you don't have a Web site but all authors and small businesses should have a Web site.


Labels:

Comments

Post a Comment

Popular posts from this blog

Settings Give You Time and Place

  In addition to my editing , writing and marketing , I also coach writing for fiction and nonfiction . Many people are unsure how to start. I like to start with characters and setting. When you begin a novel, you have to decide on a setting. It is more than a place. Settings also include time of day, seasons and the year a novel takes place. Settings also could be a state of mind. For example, sometimes, novels are set in people's minds where the main character has created a world. Sci-Fi and Fantasy use people's minds as a setting a lot. Inception or Ready Player 1 are two movies that are primarily in people's minds.  All my novels take place in Philadelphia in modern day. The times and seasons fluctuate depending on what the story is. Many are near the Delaware River, which is the above picture. In my latest book, The 1776 Soldier , I have two settings, one set in fall of 1776 and one in fall of 2023. This was my first time using two different settings. It was a
Post a Comment
Read more

Rainbows Provide Beautiful Inspiration

    In June, rainbows are used for ugly references to people who do things they shouldn't. Instead of using rainbows as symbols for that, try using rainbows for inspiration for your writing. 1. Beautiful Colors -- If you have ever seen rainbows after a storm in the sky, the colors are vivid against a dark stormy sky . These can make you think of colorful descriptions for your settings. Everyone knows the seven colors of a rainbow (red, orange, yellow, green, blue, purple and indigo). However, the colors of the sky can range from a bluish gray to a deep charcoal when a rainbow appears. Those bright colors against the deep charcoal can be impactful.  2. Resilience -- They also can represent resilience of your characters. When a rainbow appears, it is usually after much destruction has happened. In your stories , the characters might have had to endure something similar and came through the problem with stronger life. They are shown to be resilient. In addition to fiction, rainbows
Post a Comment
Read more

Make Memories This Memorial Day

Every summer when I was young until my parents sold the house, we would go to Cape May, N.J. The house was built by my great-grandmother. It had two three-bedroom apartments, a one-bedroom apartment over the garage and a studio under the garage apartment and next to the actual garage. My grandmother lived upstairs until she died. Then, my parents would rent the upstairs apartment and studio for summer rentals. The garage apartment was rented all year. On Memorial Day, we would go down for the long weekend to open the house for the summer and get it ready to rent. It was a lot of work, and it usually rained that weekend. We didn't get much time at the beach that weekend, but we did get some beach time. Just being there was more relaxing that being at home. The ocean was cold too. My mother's birthday is May 29, which meant it usually fell near Memorial Day weekend, so we usually celebrated it. Her favorite cake was a strawberry shortcake, which we usually made for her. (Actually
Post a Comment
Read more