Skip to main content

Why Book Authors Need Video Marketing


 

Authors are sometimes afraid of video. They don't like being in front of the camera. They don't know what to say. They don't understand why it matters. They don't understand technology or simple actions relating to video. Despite these obstacles, authors should use video marketing for their books. Businesses also should use video marketing. Here are some reasons why.


  1. Building a Brand – You have to distinguish your book from so many others on the market. A good way to create a brand for your book is through video. You can hire video marketers or you could do it yourself with YouTube. When you create a YouTube channel and making it look like your books, you start to build your brand. While video is important, you also need to send press releases, use social media and do digital marketing to create a brand.

  2. Ranking Higher – YouTube videos rank higher than print content on Google. If you create a channel and post them to your Amazon author page and your Web site, your book will rank higher in search engines. This will allow your audience to find the book and buy it more easily. When you aren't a best-selling author, you need to rank as high as you can to attract readers.

  3. Connecting With Readers – People want to get to know the author behind the picture on the back of the book. When you go in front of the camera and talk about things in the book, you connect with your readers and those watching the video. You are authentic. You should emotions in the video that can't be seen through the cover. Readers like to know about you as a person. Have you noticed how shows about celebrities home lives do well? People like to see the real person. Small businesses can connect with consumers when they use video marketing.

  4. Attracting Right People – When you have a video channel, it is possible that you could attract the right people to get your book featured on the news, a cable show or somewhere else where you could sell a lot of books. All it would take is for a viewer to share your video with a producer or an executive. Next you know, you are being invited to appear on a national show.

  5. Buying on Impulse – Having a video channel is like having a weekly commercial. When people see commercials, they are more likely to buy on impulse. If your video has calls to action, you could be selling your book to viewers who buy it on impulse. This is great for getting views and improving your Amazon ranking.

  6. Building a Following – Subscribers to your video channel will become potential readers for your second and third book. It is a wise move to create a database of readers and connections. You might need them later for a second book or for advice. You also might be able to help those people in some way down the road. Small businesses also want to build a following and subscriber base.

  7. Getting Online – Today, everything is online. It is important to have video marketing because you have to show you are on the computer. You have to be found online and video is perfect for online marketing. It also gives you a presence even if you don't have a Web site but all authors and small businesses should have a Web site.


Comments

Popular posts from this blog

Leave Your Comfort Zone, Find Another Approach to Writing

This pandemic has changed how we do things. We can't shop or get our hair cut the same way we used to do. We have to be constantly on guard. It makes all of us uneasy. We don't feel like we are in control. However, the situation reminds us that success comes when we break from our comfort zone. Motivational speakers will tell you to do just that. Breaking from our comfort zone also is important to writing. If you are too comfortable or you have too much of a routine, your writing will get stale or you might not reach for that opportunity that could open doors for you. Here are ways to improve your writing and marketing . Go Online – The pandemic has moved almost everything online. Meetings, work and shopping are now happening from the comforts of our home. If you are afraid to market your book via online channels, you are missing a major opportunity to reach more people who might want to buy your book. Digital marketing has increased over the last f

Things to Do While Stuck at Home

During this time, Americans are stuck at home. Even though many states are allowing stores and other businesses to open, people are not flocking to the gathering places. They are still afraid to catch a virus or disease. Many people are bored and trying to come up with things to do . Here are some tips for you. Home Projects Now is the perfect time to tackle those home projects. You could do spring cleaning and declutter your home. If your project involves more than cleaning, you also could order from Home Depot online or another retailer and get materials for your projects delivered to your door. If you want to put up new shelving in your closet, you could get the materials and begin hammering away. Just avoid making disasters in your home. Discover New Things So many videos are available online that you could learn almost anything while you are at home. You could learn a new language or a new skill. I want a patio for my back yard. I am not handy. Neither

Daylight Savings Time Hinders Writing

In northern states, changing the clocks ahead allows for more light in the evenings, which makes people more productive in spring and summer. People in the north like to go out in the sunshine after spending winters locked indoors. Southern states don't have much of a winter. Although it might be cold, it doesn't snow and is not dark on a daily basis. They have sunshine all the time. I have lived in Pennsylvania, New Jersey, Maryland, Arizona and Florida. In Maryland, New Jersey and Pennsylvania, I felt the benefits of Daylight Savings Time although it still hindered my inspiration and writing. More on that later. Arizona doesn't change the clocks. It was great not having to worry about changing clocks, but I noticed no difference in the light without Daylight Savings Time. I don't agree that Florida should change clocks. The state has so much sunshine that it could be similar to Arizona and feel the same whether clocks are changed or not. Becomes False Benefi