The LAST Word

This pandemic has changed how we do things. We can't shop or get our hair cut the same way we used to do. We have to be constantly on guard. It makes all of us uneasy. We don't feel like we are in control. However, the situation reminds us that success comes when we break from our comfort zone. Motivational speakers will tell you to do just that. Breaking from our comfort zone also is important to writing. If you are too comfortable or you have too much of a routine, your writing will get stale or you might not reach for that opportunity that could open doors for you. Here are ways to improve your writing and marketing . Go Online – The pandemic has moved almost everything online. Meetings, work and shopping are now happening from the comforts of our home. If you are afraid to market your book via online channels, you are missing a major opportunity to reach more people who might want to buy your book. Digital marketing has increased over the last f...

During this time, Americans are stuck at home. Even though many states are allowing stores and other businesses to open, people are not flocking to the gathering places. They are still afraid to catch a virus or disease. Many people are bored and trying to come up with things to do . Here are some tips for you. Home Projects Now is the perfect time to tackle those home projects. You could do spring cleaning and declutter your home. If your project involves more than cleaning, you also could order from Home Depot online or another retailer and get materials for your projects delivered to your door. If you want to put up new shelving in your closet, you could get the materials and begin hammering away. Just avoid making disasters in your home. Discover New Things So many videos are available online that you could learn almost anything while you are at home. You could learn a new language or a new skill. I want a patio for my back yard. I am not handy. Neither ...

In northern states, changing the clocks ahead allows for more light in the evenings, which makes people more productive in spring and summer. People in the north like to go out in the sunshine after spending winters locked indoors. Southern states don't have much of a winter. Although it might be cold, it doesn't snow and is not dark on a daily basis. They have sunshine all the time. I have lived in Pennsylvania, New Jersey, Maryland, Arizona and Florida. In Maryland, New Jersey and Pennsylvania, I felt the benefits of Daylight Savings Time although it still hindered my inspiration and writing. More on that later. Arizona doesn't change the clocks. It was great not having to worry about changing clocks, but I noticed no difference in the light without Daylight Savings Time. I don't agree that Florida should change clocks. The state has so much sunshine that it could be similar to Arizona and feel the same whether clocks are changed or not. Becomes False Benefi...

My daughter was working on her computer. She came across artificial intelligence that is writing books for people. She told me about it and said to research it. AI is entering the world of books. Savvy writers should take advantage of it because it could be the future. Also, it could make writing books that much easier. Here is what I learned. Text Sounds Human In the past, machines would collate tweets and articles and compile into a semblance of a book. However, today, new machine-learning models trained on billions of words have given AI the ability to produce text that sounds human. They use human speech patterns and basic structures of grammar. They can generate sentences and paragraphs that are readable. They still don't create intentional meaning in the paragraphs. OpenAI GPT2 was released. It allows users to create specific styles, such as New Yorker or Georgic poetry. More to Come While, at the moment, it can't write a novel, the technol...

Most people tend to look at the new year as a way to start fresh. They begin new diets, exercise more, plan vacations they’ve always wanted to take or invest in opportunities to be smarter with their finances. But what about your business? Have you ever thought of trying something new, but didn’t know exactly how to start? Have you ever wanted to motivate your employees, have closer relationships with your customers or learn to use social media to your advantage, but didn’t know where to begin? While I can't help with many of those issues, I could show you how to promote book events this year. Many business owners and authors believe all events should be promoted the same way, but as there are different types of events, there are different ways to promote them. Some examples of events are: online events, meetings, grand openings or book launches , seminars and workshops, conferences, book signings, book-selling opportunities and networking events. Now, how do you go ...

We are entering the last month of the year. That means that we are about to change to a new year and new life. People make resolutions, but they don't always embrace change in their lives. Now is the time to think about change and how to embrace it. Change is good for your psyche, business and writing. While everyone talks about the devastation caused by natural disasters, few talk about the good that comes from hurricanes, wildfires, blizzards, etc. The changes in the environment is often good. Mother Nature has a way of fixing problems in the environment herself. For example, wildfires burn out the brush and thin the trees, so all the growing trees are more sustainable. Avalanches reshape mountains and bring much needed snowfall to valleys. Hurricanes wash out the dead algae, seaweed, fish, etc. They change the landscape and rivers. They get rid of dead branches on trees, so the trees remain healthy. Even though these natural disasters are devastating, they serve a purp...

Not too long ago, getting a book published was an accomplishment that many people didn't do. It was to be congratulated and celebrated. Today, because of the explosion of self-published books, getting a book published is not celebrated as an accomplishment. However, I say that people still should congratulate new authors and celebrate their success. Even a self-published book is an accomplishment. It takes hard work to complete a book or novel. You should count it as a blessing happening right now in your life. Ways to Celebrate Your Book Throw a Party – Although it still is done sometimes, especially for best-selling authors, book launch parties are not as popular as they once were. In the past, traditional publishers would throw a party the day a book was released to the public. This did two things. First, it allowed friends and family to get a copy of the book without going to a store. Second, it began a marketing buzz. Even if you self-publish or use pr...